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Humanity,
in its continuous evolution, has accumulated an enormous
quantity of information, knowledge, experience, that
educates and empowers - making us aware of the choices
& chances. Women from the Middle East have their
own niche requisitions that need to be addressed through
a different sort of barrier - one that is veiled in
culture and dictum. This was the driving force that
lead to the creation of a concept and the subsequent
development of the dedicated Safe & Sound website.
Safe & Sound is the four year-old breast awareness
campaign created by the BurJuman Centre. Over the
past years this programme has educated and empowered
a lot of women on the seriousness of Breast Cancer.
Wanting to provide continuity was one of the key motivators
that lead to the creation of an interactive website.
BurJuman, in partnership with Government of Dubai,
Department of Health and Medical Services, Al Mosanada,
and The Websmiths, have launched safeandsounduae.org,
the first web site -from this region- to create breast
cancer awareness. This site has been constructed with
the prime focus of developing an interactive, innovative,
informative and inter-communicative platform that
addresses the needs and requirements of the women
in this region.
The site is also e-partnered by Al Mosanada, Welcare
and Content Catalyst.
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